Alex, a college student selling DIY math kits for high school learners, faced low visibility and poor conversions on Amazon despite positive reviews. Partnering with a professional Amazon SEO Agency, his listings were fully optimized with high-traffic, education-focused keywords like “algebra kit” and “STEM activities for students,” rewritten titles and bullet points emphasizing educational value, enhanced descriptions with targeted backend terms, and lifestyle images showing students using the kits. Within just 60 days, organic rankings improved for over 15 key search terms, conversion rates rose by 42%, and monthly sales doubled, with repeat purchases from parents and teachers. This example demonstrates how student sellers can compete effectively on Amazon when listings are strategically optimized with expert guidance.
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